Title :The value model of communication in the Qur’an with emphasis on the audience

Student : Majid Abolghasemzadeh

supervisor : Dr. Shamsollah Mariji

Advisor : Dr. Mohsen Araki / Dr . Ahmad Vaezi

Grade : PHD  Years : 2017

Abstract:

The field of communication is one of the most important and widely used fields in university centers in the world today.

However, it can be acknowledged that the scientific achievements of this field during these years have not been able to keep pace with its highly effective expansion in people’s lives in the required dimensions.

One of the main shortcomings of studies in this field is the lack of approaches based on ontology, epistemology and stable paradigms.

Such a shortcoming has destabilized the theories and paradigms that govern communication and the media. In some areas, there has been an inability to meet the needs and necessities of the field.

Some experts have suggested that to compensate for this deficiency, one should refer to stable sources of ontology and anthropology.

For this purpose, in this research, the view of the Qur’an, which has a fixed and stable ontology and anthropology, on the burden of human communication has been studied.

The research method is documentary, and in preparing the results, the method of theoretical analysis is used. To validate the obtained results, valid interpretations of the interpretive approach of the Quran have been used.

The findings of this study reveal that the Qur’an in all areas and pillars of communication with humans and in particular the goals and strategies of messaging and the characteristics of the messenger, Goals and characteristics of the media, interacting with them has raised important and fruitful issues; Which can be used in both theoretical and practical dimensions to develop communication knowledge and practical communication and message management in religious media. 

According to the results of this study, at the top of the goals of communication and message management strategies from the perspective of the Qur’an, is to guide the audience in all directions and accompany them to achieve the desired perfection.

The scope of this guidance includes the individual and social needs of the audience in various material and spiritual dimensions and on a global scale.

From the Qur’an’s point of view, messengers and media managers have a heavy responsibility towards the audience and provide useful and attractive programs for them.

The condition for success in the important and complex field of messaging to achieve the divine goals is to have a correct understanding of the real situation and needs of the audience and to communicate politely and respectfully with them from various aspects.

Additionally, messengers have to take care of the audience against media inductions and dissenting messages and, for this purpose, counteract them.

To achieve this goal, in addition to the characteristics of divine messages and messaging, the Qur’an has also recounted the characteristics of messages and messages of opponents.

Additionally, from the Qur’an’s point of view, the audience shows different perceptions and reactions to the divine messages according to the intellectual and spiritual conditions and the situation in which they live.

To this end, the Qur’an recommends the use of various methods of persuasion to communicate and influence the audience, such as reasoning and argument, good preaching and, if necessary, the best kind of argument.

And since factors such as the knowledge and piety of the audience play a significant role in this regard and their acceptance of the divine message, it is necessary that the divine messengers, according to these factors, speak to the audience and assist them with accepting the divine message.

Keywords: communication value pattern, communication in the Qur’an, messaging in the Qur’an, message in the Qur’an, audience analysis in the Qur’an, media from the perspective of the Qur’an